Why Don’t More Women Negotiate?
Below is an excerpt from a Forbes article. This article discusses the contrast in the perception of men and women who negotiate business deals. While it is frowned upon for women to negotiate higher salaries or positions by demonstrating their value and skillsets, men are encouraged to do so, and their ability to negotiate is seen as a marketable skill and indicator of leadership potential. Action steps are presented in the article on how to start the conversation around getting a raise for the value you bring to the company.
In reality, negotiation is key to closing the pay and value gap in the workplace and business. Women are not encouraged to perceive the value of developing an annual negotiation strategy without feeling penalized and judged. As a result, women will settle for lower compensation agreements and starting salaries.
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